Ad Performance Dashboard

The Ad Spend and Conversion Dashboard offers a real-time, daily view of advertising performance across multiple campaigns and platforms. It enables marketing teams to monitor budget utilization, assess conversion rates, and make data-driven decisions to maximize return on ad spend (ROAS).

Key Features:

1.Daily Ad Spend Overview
Shows daily spend by platform (e.g., Google Ads, Facebook Ads, LinkedIn).
Visuals include bar graphs for daily and cumulative spend to track budget utilization against the target.
Alerts for overspending or underspending based on predefined daily budgets.

2.Conversions and Cost per Conversion
Tracks the total conversions achieved daily and conversion rates per platform.
Calculates cost per conversion, highlighting cost-effective vs. high-cost campaigns.
Provides benchmarks to show if the cost per conversion is above or below target thresholds.
Click-Through Rate (CTR) and Engagement Analysis
Monitors CTR and engagement metrics, such as clicks, views, and interactions, across ad campaigns.
Visualizes trends in CTR to identify ad content that performs best in driving engagement.
Breaks down engagement by ad format (e.g., video, display, search) to optimize creative strategy.

3.Return on Ad Spend (ROAS)
Displays daily ROAS with historical comparisons to assess campaign profitability.
Highlights ROAS by platform and campaign to identify the highest-return sources.
ROAS trends help inform budget reallocation to more profitable campaigns.

4.Audience Segmentation Insights
Shows ad performance across key audience segments (e.g., demographics, geography, interests).
Highlights high-converting segments, enabling more precise targeting.
Provides insights on segment engagement and conversion rates to inform audience-specific messaging.
Conversion Funnel Visualization
Illustrates the conversion funnel from impressions and clicks to conversions.
Highlights drop-off points in the funnel, helping to identify areas for optimization.
Shows conversion rates at each stage to evaluate ad effectiveness in driving users down the funnel.
Daily Ad Performance Comparison
Compares daily ad performance against the previous day, week, or month.
Tracks which campaigns or ad sets show significant improvement or decline in performance.
Allows for quick adjustments to ads that are underperforming or exceeding expectations.

5.Budget Pacing
Provides a pacing indicator for the daily, weekly, and monthly ad spend relative to the planned budget.
Alerts if spending is projected to exceed or fall short of budget targets.
Real-time adjustments to prevent budget overspend or ensure full utilization by end of the month.

6.Automated Reporting and Export Options
Offers automated daily reports summarizing ad spend, conversions, CTR, and ROAS.
Customizable report templates for exporting data in various formats (Excel, PDF).
Integration with ad platform data (e.g., Google Ads, Facebook Ads) to keep data up-to-date.